Sea Otter - I don't get it

I don't really get the Sea Otter Cycling Classic.

It's a festival, its a race... it's a trade show, it's a charity ride. It's a mountain bike race, its a road race, it's kind of confusing. What the hell is it? In addition to all that they run all the races on a race track. I guess it might be fun to camp out for the weekend.

The primary emphasis seems to be on the trade show/market place component. Check out the map of the area. Regardless, the Aussie contingent, which seems to get bigger every year, dominated the finish with a 1-2-3 showing.

The cork screw looks pretty fun. It's the only turn the race track won't provide footage of.